Internet Marketing
5
Insider Secrets to Writing
Million Dollar Sales Letters
By Terry Dean
One of the most important
skills you could ever learn is how to write million dollar sales
letters. The difference between a killer sales letter and a
mediocre one is often the difference between a successful site
that earns thousands of dollars weekly and one that can't break
even.
It doesn't matter if you drive
tens of thousands of people to your site every day if you can't
convince them to buy from you once they are there. Your site will
never be profitable if it isn't full of benefit driven client
centered ad copy.
The good news is that anyone
can fill their site with good ad copy. If you don't want to write
it yourself, you can find numerous good ad writers who are willing
to do it for around $1,000 to $15,000 per sales letter. If that
cost is too much for you to bear, I have even better news for you.
Anyone can learn how to write
million dollar ad copy. Don't start letting your mind come up with
all of the reasons why that may be true for other people but not
for you. Let me rephrase that sentence. YOU can write million
dollar ad copy.
The best copywriters in the
world did not have the best writing skills when they started out.
Many of them, in fact, don't even have high school diplomas. Just
because you have never even written a free report doesn't mean you
can't write a killer sales letter. As a matter of fact, I am going
to give you the best insider secrets available in the world to
help you write the best ad copy you possibly could.
There are thousands of
resources online that will teach you how to write better ads.
Below are just a few of the books or manuals that will help you
learn how to write good ad copy:
- Advertising
Magic by Brian Keith Voiles
- Maximum
Profit Copywriting Clinic by Bob Serling
- Magic
Words that Bring You Riches by Ted Nicholas
- Cash
Copy by Jeffrey Lant
These types of books and
manuals will teach you the in's and out's of the inner workings of
good ad copy. They will teach you the important pieces you need
such as creating great headlines, listing benefits, finding
testimonials, and using a P.S. Any of these courses will improve
your sales letter writing ability.
What I want to give you today
through this article is a turn-key plan that you can use for FREE
to start writing killer ads. Follow my simple 5 step system below
and you will start writing killer sales letters within the next
few months.
I know you may want to have a
quicker way of doing things, but anything that is worth doing is
worth doing good. Going to college and getting the skills it takes
to do a job takes a minimum of 2 to 4 years and often quite a bit
longer. If you follow my techniques below, you will become a
killer sales letter writer within 2 to 6 months and have the
skills to be an entrepreneur for the rest of your life.
Don't quit after 6 months
though. Keep doing these techniques for years and you will keep
those creative juices flowing and building in you for the rest of
your life.
So, without further ado, here
are the 5 Insider Secrets to Writing Million Dollar Sales Letters.
1. Spend one to two hours a
day copying by hand some of the greatest sales letters of all
time.
The easiest way I could ever
tell you to become a good ad writer guaranteed is to copy and
study good ads until they become a part of you. Study each
paragraph. Look and contemplate why they said this or that.
Figure out what they were
trying to do in each paragraph. Go out and pick up some of the
sales letters by the best ad writers of all time, such as Ted
Nicholas, Gary Halbert, Jay Abraham, Brian Keith Voiles, and
others. You could also go around the Internet and print out the
ads for top selling products and services you know of online.
Then, pick out an ad that you
admire greatly that you know produces tons of sales for it's
owner. Start copying it by hand. Write the entire sales letter out
in your own hand writing. Write it out 5 to 30 times over the next
week or month.
I told you this would take
some time, but it will be worth it. Once you have written this
sales letter over and over again, you will begin to almost
memorize the way the writer worded different things. And the next time you
sit down to write a letter, their wording and even part of the
mentality that they sat down to write with will have become a part
of you.
After you have copied the
first sales letter so many times that you are actually sick of the
thing, it is time to go onto the next letter. Pick out another
sales letter you admire and copy it by hand. Copy it 5 to 30 times
until you begin to know it by heart as well.
Keep doing this with more and
more of the winning sales letters and you will find some
interesting things happening when you go to write a sales letter.
You will sit down and some of their phrasing and ways of doing
things will come to your mind. Once you have copied dozens of
these sales letters you will find that it is becoming much easier
to just sit down and begin flowing right into a million dollar
sales piece.
By doing your assigned
homework you will begin to learn how to write the headlines,
benefits, and the P.S. You will actually start doing the things
that Ad Writing courses teach you how to do naturally.
As you continue doing this for
the next year you will find yourself getting better and better at
writing ads every single month. By following this one technique,
anyone reading this report can make a decision to start writing
better ads next week.
Even if you are only writing
ads for your own business, doesn't it stand to reason that you owe
it to yourself to write the most profitable ads possible. Isn't it
worth the time you have to dedicate to it?
2. Create a Swipe File.
You should also collect all of
the good sales letters you find and create a notebook out of them.
Then, when you are sitting down to write a sales letter, you can
thumb through your notebook of sales letters to generate ideas for
your project.
Many copywriters call this
their swipe file. They use it as an idea generator for their
headlines, body copy, bullets, etc. If they are stuck on creating
a good guarantee, they can look through other guarantees people
have used. If they are trying to think of how to do a P.S., they
can look through other ones. They can get their letter writing
going through taking ideas from other winning sales materials.
Never Use Ideas Word For Word
From Your Swipe File. This would be plagiarism. Use it to generate
general ideas. You don't want to copy their sentences word for
word. You want to flip through some different sales letters until
an idea forms in your head about what to write for your project.
This swipe file will help you
keep on track and produce winning sales materials every time and
it costs you nothing to create. Just collect or print out winning
sales letters you find and put them in a notebook or series of
notebooks you keep handy when writing your letters.
Remember the cardinal rule
when using your swipe file. NEVER copy the ideas word for word!
3. Always research your
client's customers until you know them like your own best friend.
Many times you will see
reports on how to write killer sales materials that cover many of
the basics, but they forget the most important part. The major key
to writing million dollar sales letters is to know your customers
like you do your own best friend.
You need to know what their
needs and desires are. You need to know what fears they are
experiencing. You need to know what their Hot Buttons are. What is
it that they respond to? What is it that would offend them?
If you don't know your
prospects, then you can never write an effective sales letter to
them. I don't care if you are best writer in the world. If you
don't know them, you won't be able to make sales to them.
Good copywriters take polls of
the customers. They look at sales letters their customers have
already responded to. They go out and ask questions of their
potential customers. They do everything they possibly can to know
who their biggest potential prospect is.
If you can't tell me
everything about your potential prospects, then you aren't ready
to start writing yet. You should know their general age, their hot
button, their dreams, their fears, and everything that relates
somehow to your product.
The key to a good sales letter
is being able to describe the benefits of your product to this
individual prospect or customer. It needs to be personalized to
them individually.
4. Relax.
Learn how to relax. If you are
in a rush to do your sales letter, it will be obvious to the
readers. Be willing to take your time and do an extremely good
job. Let things stew inside your brain between each of the
important elements.
After you research your
prospects and get to know them, take some time to relax. Think on
them and their desires for a while. Take some time to relax after
you write your headlines and choose the best one for your letter.
Think about how to create that flow throughout your letter,
starting with your headline.
Take some time to relax after
you write your rough draft. Sit it down and come back to it the
next day. Then, you will be refreshed and ready to edit it. After
you have done your editing, put it away again for a little while.
Come back to it refreshed and read over it again. See if there is
anything else you would like to change about it.
Don't rush through the writing
process. Learn how to let your mind go to work by working on it,
then relaxing a bit. Go back to work and then let your mind stew
over it again. Keep this process throughout the entire letter.
5. Test and Edit.
There is only one way you can
ever determine if a sales letter will be successful or not. It has
to be put to the test. It has to be sent out to some of the
potential prospects.
Send it out and find out if it
makes a profit or not. If it is winning letter right up front,
great! If not, then it is back to the drawing board. Whether it
makes money or not, you will still need to test it.
For example, you should take
the letter that made money and try a different headline for it.
Compare the results to the original. Test a different price. Test
the offer worded slightly different. Keep the sales letter that is
producing the best results after each test. This is the control
that you will determine your results from.
Winning marketers are always
testing their materials to find out which one is producing the
best results. The killer sales materials that you see being used
year after year and decade after decade became that way through
this type of testing. Rarely is the first letter written the
absolute best letter it could ever be. You need to keep improving
it through testing until you have the letter that consistently
out-pulls everything else.
As you can see, copywriting
isn't all about being born with huge amounts of writing talents.
It is about making a decision to become the best. It is about
deciding to do the work you need to succeed in your business. Good
copywriters are never lazy, and anyone can be a good copywriter.
What about you?
Terry Dean, a 5 year
veteran of Internet marketing, will Take You By The Hand and Show
You Exact Results of All the Internet Marketing Techniques he
tests and Uses Every Single Month" Click here to Find Out
More: http://www.netbreakthroughs.com
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